Imperia in a Day: Villa Grock, Tower, and Olive Oil

Imperia in a day? It’s possible, and it will surprise you. Start from Villa Grock, the home of the famous Swiss clown, with surreal rooms and an enchanted park. Then climb to the Torre di Prarola, an ancient watchtower with breathtaking sea views. Finally, stop at the Olive Oil Museum to discover the secrets of Liguria’s liquid gold. Between stops, stroll through the center’s streets and stop at a focacceria. The Torre di Prarola is reachable on foot from the seafront, while Villa Grock is on the hill of Oneglia. The museum is in the center of Oneglia, near the port. A compact yet rich itinerary, perfect for a dive into Ligurian art and tradition. Tip: book your visit to Villa Grock in advance, and don’t forget to taste the extra virgin olive oil at the museum. This route combines history, quirkiness, and flavors, ideal for those who want to experience Imperia authentically.

🗺️ Your trip at a glance

In just one day, Imperia offers you a mix of art, history, and flavors. From the fantasy of Villa Grock to the olive oil tradition, this itinerary is perfect for those seeking an authentic experience in Liguria.

  • Ideal for lovers of eccentric art and olive oil culture
  • Highlights of the stops: unique and offbeat
  • For those who want a day unlike the usual

Itinerary stops


Stop no. 1

Villa Grock: A Clown’s Dream

Villa GrockWhen you arrive at Villa Grock, on the hills of Oneglia, you instantly realize this is no ordinary villa. Built between 1924 and 1930 by the famous Swiss clown Adrien Wettach, known as Grock, this residence is a true eccentric work of art. With a mix of Art Nouveau, Baroque, and Oriental styles, every corner tells the story of its creator’s visionary personality. The 7,000 sqm park is a labyrinth of symbolism: fountains, spheres, sundials, and an elliptical fish pond. Inside, the Clown Museum offers an interactive journey through music rooms, distorting mirrors, and original objects. Don’t miss the panoramic terrace overlooking the city. Open Monday to Sunday (closed Tuesday and Thursday), tickets cost €5.50. An experience blending art, history, and a touch of magic, perfect for starting your day in Imperia.

You should go if…

Visitors to Villa Grock are curious travelers who love unconventional art and aren’t afraid to be amazed by a clown who turned his home into a masterpiece.

Villa Grock

Stop no. 1

Villa Grock: A Clown’s Dream

Villa GrockWhen you arrive at Villa Grock, on the hills of Oneglia, you instantly realize this is no ordinary villa. Built between 1924 and 1930 by the famous Swiss clown Adrien Wettach, known as Grock, this residence is a true eccentric work of art. With a mix of Art Nouveau, Baroque, and Oriental styles, every corner tells the story of its creator’s visionary personality. The 7,000 sqm park is a labyrinth of symbolism: fountains, spheres, sundials, and an elliptical fish pond. Inside, the Clown Museum offers an interactive journey through music rooms, distorting mirrors, and original objects. Don’t miss the panoramic terrace overlooking the city. Open Monday to Sunday (closed Tuesday and Thursday), tickets cost €5.50. An experience blending art, history, and a touch of magic, perfect for starting your day in Imperia.

You should go if…

Visitors to Villa Grock are curious travelers who love unconventional art and aren’t afraid to be amazed by a clown who turned his home into a masterpiece.

Villa Grock

Stop no. 2

Olive Oil Museum: A Dive into the History of Oil

Olive Oil MuseumAfter the quirky Villa Grock, it’s time to immerse yourself in another story: that of olive oil. The Carlo Carli Olive Oil Museum is housed in a Liberty-style building from 1931, just steps from the center of Oneglia. Opened in 1992, it showcases the collection of Carlo Carli, founder of the eponymous company. Eighteen rooms trace six thousand years of olive civilization, from the Near East to the Mediterranean. It starts with a 12-million-year-old olive fossil, then Greek and Roman amphorae, oil lamps, and unguent jars. The highlight? The reconstruction of a Roman ship’s hold loaded with amphorae and an animal-powered oil press. The garden is an open-air museum: millennial olive trees, ancient presses, and jars. In 1993, it won a special mention at the Museum of the Year award. Hours: Tuesday to Saturday, 10 AM–1 PM and 3–6 PM; closed Sunday and Monday. Ticket: €5, reduced €2.50. An unmissable stop to understand the soul of this land.

You should go if…

Those who come here are curious about Mediterranean traditions, history enthusiasts who aren’t satisfied with just a taste: they want to understand the deep roots of every drop of oil.

Olive Oil Museum

Stop no. 3

Torre di Prarola

Torre di PrarolaLeave behind the scents and flavors of the oil museum, it’s time to dive into Imperia’s more turbulent past. The Torre di Prarola stands solitary on a rocky crag overlooking the sea, a few kilometers from Porto Maurizio. Built between 1562 and 1564 by the Republic of Genoa, this circular tower, about 8 meters high, served as a bulwark against incursions by Saracen and Barbary corsairs. The only entrance? A hatch at the top, reached by iron rungs fixed into the rock. Inside, hollow and empty, today unfortunately marred by litter. But the atmosphere is unique: the tower, still in good condition after restorations in 1978-79 and 2021, offers a breathtaking panoramic viewpoint, easily reachable on foot or by bike from the cycle path that runs from Imperia to San Lorenzo al Mare. You can’t enter, but you stop to gaze, imagining the guards scanning the horizon. A dive into history, amid the sound of the waves.

You should go if…

Those who come this far are lovers of sea stories and pirates, people who don’t stop at appearances but seek the marks left by time on the coast.

Torre di Prarola

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